To find the insights and validate the new uses, we realize your qualitative studies, focus groups, co-creation.
QUALITATIVE STUDY ANALYSIS OF USES
To further explore the viability of new products or services, our consultants conduct individual and group interviews to provide you with insight in either format: videos, verbatim, notes, sketches, drawings, or votes.
STUDY OF PRACTICE IN CONTEXT
To collect "moments of truth insights" concerning the uses consumers, we install cameras in their environment to better observe their usages.
SCOPE OF USES
The experience of a service is a history course, which should be intuitive, simple, clear and effective. We illustrate with you the use of your future service scenarios, and considering all the use cases in our brainstorming.